Favorite Projects

Over the years I’ve worked on many inter­est­ing projects. Here are a few of my recent favorites…

Travel Agency Ghost­writer and Social Media Manager

For the past few months I’ve been work­ing on a very cool project for one of the most suc­cess­ful travel agen­cies in South Florida. This Vir­tu­oso agency has been in busi­ness for more than 30 years and focuses on all things lux­ury. I ghost­write two blogs for the agency, put together the company’s monthly e-newsletter, and pro­vide social media man­age­ment via Twit­ter. I find myself review­ing and writ­ing about new lux­ury resorts around the world, pri­vate jet char­ters, lux­ury cruise and yacht vaca­tions, and Caribbean get­aways. I work closely with the travel agency’s  mar­ket­ing man­ager to improve brand loy­alty and client interaction.

Twit­ter Party Host for Amer­i­can Safari Cruises

Maui, Hawaii (© Leonard Hospidor)

Do you tweet? Then you’ve prob­a­bly attended a Twit­ter party once or twice. In 2011 I hosted a fast-paced online party for Amer­i­can Safari Cruises to com­mem­o­rate the line’s entry into the Hawai­ian Islands cruise mar­ket. Work­ing directly with the cruise line’s mar­ket­ing exec, I pro­grammed an evening that fea­tured infor­ma­tion about ASC’s yacht itin­er­aries, pho­tographs and videos, and links to reviews from past pas­sen­gers and travel writ­ers. We even gave away prizes, includ­ing Hawaii guide­books and a Nook e-reader. Accord­ing to Twee­t­Reach, the one-hour event reached 45,724 peo­ple via 521 tweets, re-tweets, replies, and direct messages.

Con­ver­sa­tions with Tom Petty

I worked as an acquir­ing edi­tor for Omnibus Press for sev­eral years and had the great for­tune of acquir­ing and shep­herd­ing rock star Tom Petty’s first autho­rized book, Con­ver­sa­tions with Tom Petty. I’d been a fan of Tom Petty and the Heart­break­ers since 1976 and the project was a joy from begin­ning to end.

Mak­ing Paper Flow­ers (© Lau­rie Cinotto)

Mak­ing Paper Flowers

As a senior acqui­si­tions edi­tor for Ster­ling Pub­lish­ing, I dream up ideas for activ­ity kits that are sold at Barnes & Noble stores. I had my heart set on cre­at­ing an upscale kit that included instructions—and all the materials—to make beau­ti­ful, real­is­tic flow­ers out of paper. I began search­ing for the right author and was drawn to the work of crafter Lau­rie Cinotto of La La Lau­rie. Her designs have been fea­tured in a vari­ety of mag­a­zines like Martha Stew­art Wed­dings and col­lab­o­rat­ing with her was a fan­tas­tic experience!

Proof­read­ing for futurethink

I proof­read doc­u­ments for many book and mag­a­zine pub­lish­ers as well as for cor­po­rate clients. I love work­ing with future­think, a com­pany that “empow­ers employ­ees with the skills and knowl­edge they need to accel­er­ate change, drive growth, and solve the big prob­lems better.” futurethink sends me doc­u­ments rang­ing from case stud­ies to train­ing mate­ri­als. I proof­read them—often on an overnight basis—and pro­vide the com­pany with a care­ful read before these prod­ucts are dis­trib­uted to their clients.

Tell me about your edi­to­r­ial needs and I’ll craft a plan that will exceed your expectations.